email marketing for small business

 

Email marketing:

The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between. Mail Chimp can help you design, build, and optimize your email marketing to get the best ROI in your marketing program.

 

Email marketing tools:

Choosing the right email marketing service can have a significant impact on the success of your marketing campaign.

 

 

Why Choosing the Best Email Marketing Service is Important?

Email marketing is one of the most cost-effective marketing strategies for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.

This is because email marketing is easy to manage, gives you full control, and allows you to establish direct contact with your customers.

It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.

If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).

 

What to Look for in a Good Email Marketing Tool?

 

ü A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).

ü You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.

ü Aside from that, your email marketing service must make it easy to manage your contact list.

ü Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.

ü Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.

 

Get response:

 

 

 

Get response is one of the largest and fastest-growing email marketing service in the world. It is also the easiest to use and beginner-friendly email marketing service.

You can easily manage your email lists, contacts, email templates, the marketing calendar, and more.

Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration.  

Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.

Offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.

Aside from online training, they also offer in-person live seminars across the United States. This allows small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.

For all the reasons above, we rate Get response as the best email marketing service for small businesses and startups.

It has a 60-day free trial (no credit card required). After that their pricing starts as low as $20/month.

Beginner users can use our to get an additional 20% off.

 

·       Secret email marketing tool:

 

Secret email marketing tool is a complete SMS and email marketing software for businesses. They are one of the fastest-growing email marketing platforms in Europe.

It is extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.

Secret email marketing tool includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.

 Offer a completely free email marketing plan that lets you send up to 300 emails per day, but all your emails will have their branding. Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

They have improved their premium plan to recently include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price. email marketing tools:

Secret email marketing the tool also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content-based emails.