GetResponse vs constant contact

Get Response:

GetResponse claims to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 182 countries, and claim to engage over 1 billion subscribers every month! That’s a lot of emails.

Feature-wise, they do boast a lot more than most other email marketing services. From simple A/B testing to custom landing pages; comprehensive design testing to video email marketing.

The landing pages are especially interesting as they are part of Conversion Funnel, a new feature that takes care of traffic generation and can even act as an online store including payment processing. Another feature that’s worth mentioning is their automation, allowing for advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly.

On higher-tier plans, you also get access to their webinar feature, as well as an inbuilt CRM - extras you don’t commonly see in email marketing platforms. It was certainly enough to capture our interest - and, eventually, our business (we now use GetResponse for many of our automated campaigns). So let’s take a deeper dive into this tool.

Is GetResponse the right newsletter service for you?

Recommended if:

You want to capture customer leads:

GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound. It offers flexible forms, a landing page editor, Google Analytics integration, and sophisticated automation for segmentation and emails, allowing you to both capture and nurture new leads. On top of that, it’s even possible to host live and on-demand webinars with them.

Conclusion:

• GetResponse really came through with the goods, managing to provide both the features and ease-of-use that most other newsletter tools fall short of. We also noted the great automation mechanisms for list management, as well as its flexible and intuitive automation workflows...
• While the editor can be a little fiddly when performing certain tasks, their templates are responsive and good enough to create something useful. There’s even an app for iOS and Android that allows you not only to track but also to send newsletters on the go.
• With its long list of powerful features like landing pages and even webinars, and now with their new Autofunnel feature, GetResponse is certainly doing quite a few things right. While it would be great to see an uplift in deliverability rates, GetResponse scores extremely well in most other areas. As an email marketing tool, it’s definitely versatile enough to perform almost everything you’d need. We certainly found this to be true in our case for EmailToolTester’s own email campaigns, and it’s a tool we’d have few reservations about recommending to others.

Constant Contact:

Constant Contact provides a range of intuitive marketing applications designed to help small businesses and nonprofits expand their customer bases and nurture relationships. Solutions include email marketing, event marketing, social campaigns and reporting, survey management, and offer management—all of which are available either independently or as part of an integrated suite called the Constant Contact Toolkit.

Constant Contact’s email marketing application allows businesses to import customer data from spreadsheets or email clients, such as Gmail and Microsoft Outlook. Email sign-up forms can be personalized and embedded on web pages or on Facebook to capture new contacts and build email lists.

Customer Segmentation

A big piece of email marketing that is often overlooked is taking care of your contact lists and embracing segmentation. Segmenting your contacts and sending more targeted emails are marketing best practices, especially if your list is large or you have several audiences you keep in touch with. Let’s take a look at everything you need to know about segmentation and how it can help your contact lists. 

Segmentation is dividing your contacts into groups based on information like their location, interests, or preferences on products or services. These more targeted lists can be created based on anything that makes sense for your business. For example, if you’re a restaurant that has multiple locations across the US, you should have smaller contact lists based on each location.

Tracking and Reporting

Track your email marketing results in real-time and improve them in no time! Our email marketing service provides real-time tracking tools that report who’s opening, clicking, and sharing your emails—so you can plan your next steps.

With comprehensive reports you can see your email opens, clicks, bounces, and more, and interpret your campaign’s performance! Use the information in your reports to find out what’s working when you send out your emails. Start with high-level statistics for multiple emails on the Reporting tab, then dig deeper into the details of a single campaign. for instant access.